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  Sales pressure? SAIC Volkswagen structure big "knife"

  On February 28, according to interface news and other media reports, SAIC Volkswagen completed the reform of its marketing system at the beginning of this year, including the adjustment of the national sales and service center network of the Volkswagen brand, that is, the original 12 marketing regions were reduced to 8, and the authority of the marketing regional team was strengthened. It is reported that SAIC is big.

  Volkswagen sales Marketing Brand Market Strategy Adjustment Product system Research General Manager Automotive National Group SAIC 2023-03-01
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  Appoint new marketing executives, Dongfeng Yueda Kia target 80% dealer profit

  With the decline of brand and product competitiveness, Dongfeng Yueda Kia has been marginalized. The recent release of the new K5 Kaiku and the appointment of new marketing executives have brought Dongfeng Yueda Kia back to the attention of consumers. On May 6, Dongfeng Yueda Kia Automobile Co., Ltd. officially announced that Mr. Tang Yuejin will be the deputy minister of sales headquarters from now on, in charge of brand marketing, customer experience, commodity operation and digital marketing business. Tang Yuejin's joining will help Dongfeng Yueda Kia achieve brand upward, enhance customer experience, build an Internet-based customer car lifecycle platform, and help Kaiku launch and optimize the product structure. According to.

  Dongfeng Yueda Kia 2020-05-06
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  China FAW adjusts Red Flag Marketing Management system

  On the evening of September 19th, China FAW officially announced that in order to strengthen the core functions of the enterprise and accelerate the promotion of its core competitiveness, starting from the red flag business development strategy, focusing on the needs of the "All in" new energy strategy based on the red flag as the benchmark, China FAW recently strengthened the marketing management system of the red flag brand.

  Red Flag New Energy Brands China products FAW Marketing cars models Strategy sales platform Electric system Architecture 2023-09-20
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  Li wants to refute the rumor that the ideal car "spends money on marketing".

  In view of the hot topic of "marketing expenses of automobile enterprises" discussed on the Internet, some people think: "among the new energy car enterprises, the ideal car is the one that spends the most money on marketing." In this regard, ideal Automobile founder, Chairman and CEO Li wants to post a number of clarifications on his personal social account. Li Xiang said: "our brand market expense rate is 0."

  Expenses car marketing brand loss market ideal sales expense rate brand marketing management expenses Xiaopeng not for promotion management 2023-05-04
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  Tesla: don't want to spend time and energy on marketing and public relations

  For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.

  Tesla 2020-12-14
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  GM appoints Deborah Val as global chief marketing officer, filling the position for the first time in seven years

  According to foreign media reports, GM has appointed Deborah Val, chief marketing officer of its luxury Cadillac brand, as GM's global chief marketing officer for the first time in seven years. GM's last chief marketing officer was Ewanick. In 2012, GM Chevrolet signed a costly sponsorship deal with Manchester United Football Club, and Ewanick was fired by GM CEO Akerson at the time. Val joined Cadillac in March 2018 as Cadillac's chief marketing officer. Prior to this, he served as the chief marketing officer of a McDonald's branch for 3 years.

  2019-09-06
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  Running out of skills, DPCA announced the launch of a marketing plan for all its employees.

  In the face of the cold winter of the car market and the continuous decline in sales performance, DPCA launched a full-staff marketing plan. Recently, Dongfeng Automobile Shenlong Company held a ceremony of all-staff public relations, all-staff marketing and all-staff action to mobilize the broad masses of employees to glow and shine in their respective positions, protect the company's image in their own unique way, and transmit the positive energy of the brand. Maintain a good product reputation. "Please all the staff to take action, all public relations, all marketing, all action, together to become the company's spokesman, guardian and spokesman." Li Jun, party committee secretary and executive deputy general manager of the Dragon Company, said that the rise and fall of the Dragon is not only related to everyone here, but also to everyone here.

  Dragon car 2020-01-24
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  A big change of blood! Personnel transfer of Chery Xingtuo Marketing Center

  On June 14, a picture of the personnel change of Xingtu Motor went out on the Internet. Judging from the exposed pictures, Huang Zhaogen was appointed as the assistant to the general manager of Chery Automobile Co., Ltd., the executive deputy general manager of Chery Marketing Company, and the general manager of Xingtu Marketing Center, reporting to Jia Yaquan. Li Dong Chun was appointed as Chery Marketing Company.

  Marketing Chery Ling Yun Vice President Brand personnel performance Automobile Manager Video sales change General Manager Dongfeng Test 2022-06-15
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  Ford's senior management adjustment in China: Liu Zongxin returns to Ford and Liu Rihai as vice president of product innovation

  On April 22, Ford China announced two senior personnel appointments. Mr. Liu Yuehai was appointed Vice President of Ford China Product Innovation. In addition, Mr. Liu Zongxin rejoined Ford China as Vice President of Marketing and sales for Ford Motor Greater China. Liu Rihai worked for Taiwan Ford Liuhe Motor Co., Ltd., joined GM in 2000, became GM's vice president of marketing in Asia-Pacific in 2008, became the executive director of planning, development and marketing of Shanghai GM in 2011, and joined Changan Ford in 2015 as vice president in charge of marketing, sales and service. Liu Rihai is the vice president of product innovation in China this time.

  Ford 2019-04-22
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  He has joined for only 7 months, and it is exposed that the head of Xiaomi Automobile Marketing has left.

  On February 21, according to a number of domestic media reports, Zhou Yun, head of Xiaomi auto marketing, has recently left office. The report quoted a person close to Xiaomi as saying: "Zhou has left Xiaomi for several weeks." According to the data, Zhou Yun officially joined Xiaomi Automobile in August 2022 as a marketing person.

  Xiaomi car model time Lei Jun design marketing news sales responsible person new car target Wuling industry products 2023-02-21
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  FAW Pentium personnel changes, "marketing" veteran Meng Xiang will retire to the second line

  2019 is a special year for FAW Pentium. Through constantly changing and brand-new brand marketing layout, FAW Pentium has made itself outperform the market and maintain the performance of rising sales. A few days ago, Meng Xianghui, general manager of FAW car sales Co., Ltd., will retire to the second line because of age and health reasons, and will be replaced by Xiao Xiao, the current head of commodity planning of FAW car Co., Ltd.

  FAW Pentium 2019-12-28
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  FAW-Volkswagen executives adjust, Volkswagen brand marketing ushered in new leaders

  FAW-Volkswagen announced a personnel transfer. Since April 3, Wang Shengli has been appointed Deputy General Manager and Executive Director of Volkswagen Brand of FAW-Volkswagen sales Co., Ltd., responsible for the marketing of FAW-Volkswagen brand. It means that FAW-Volkswagen marketing has entered the era of Wang Shengli. The former executive deputy general manager of FAW-Volkswagen sales Co., Ltd. is Sun Huibin. In November 2019, Sun Huibin has replaced Jing Youth as executive deputy general manager of FAW-Volkswagen Audi sales Department, fully responsible for Audi brand marketing. According to information, Wang Shengli joined FAW-Volkswagen Co., Ltd. in August 2002.

  FAW-Volkswagen senior executive 2020-04-04
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  Xiaopeng automobile marketing changes again!

  Xiaopeng Motor recently reduced the 24 sales areas identified in March to 12, and is phasing out inefficient direct stores and expanding the size of dealers, according to Interface News. According to the report, at the channel business meeting held in early September, small

  Xiaopeng automobile sales sales dealers marketing people system community market model channel change two national 2023-09-11
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  Poor sales and serious internal friction! Xiaopeng Automobile "cuts" on the Marketing system

  According to the interface news report, Xiaopeng Motor has completed the reform of the marketing system. After the change, the two channel teams of Auto Trade and UDS have completed the merger in the internal organization and management structure; in the sales system, the sales regions of the two major channels in the country have been removed and adjusted to a small area system. So far, Xiaopeng has not responded to the news.

  Xiao Peng car adjustment model product platform new car architecture organizational structure system sales matrix management sales personnel 2023-03-16
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  Chen Jian, the former head of Chery Jetway, will be the deputy general manager of Kaiyi Automobile.

  According to domestic media reports, it has been learned from Kaiyi Automobile sales Co., Ltd that Chen Jian, former deputy general manager of Chery holding Jetway Marketing Center, will take up the post of deputy general manager of Kaiyi Automobile. Chen Jian is one of the founders of Kaiyi's original marketing team, with more than 10 years of marketing strategy experience, will be in charge of Kaiyi market, brand and central war zone, leading the team to accelerate the brand transformation of Kaiyi. Chen Jian has worked in Chery for nearly 20 years, has served as the deputy general manager of Chery Holdings Jetway Marketing Center, and has held many important positions in research and development, general management and marketing companies. He has rich experience in brand building, product research, positioning and promotion. ...

  Chery general manager of automobile serves as deputy general manager 2019-07-05
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  Here we go again! Geely dealers smashed the anti-collision beam with a sledgehammer and sold the car door collectively.

  Some netizens revealed that Geely car dealers also played a 'multiplayer movement'. The sledgehammer hit the anti-collision steel beam at the scene, and the car sales sat on the door and shook collectively.

  Geely car 2020-05-20
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  A car sales company is surprised to see vulgar marketing: a single report, two single kisses

  Recently, some netizens posted a marketing video about a Volkswagen 4S store. From the video, you can see a female saleswoman holding a sign that read: one order: report, two orders: kiss, three orders: dinner together, four orders: it's up to you.

  A 4S store of Volkswagen 2021-06-18
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  Major personnel changes have taken place in SAIC-Volkswagen-SAIC Audi?

  According to several media reports, SAIC Volkswagen and SAIC Audi will usher in major personnel changes. According to the interface news report, Jia MingDi is about to become deputy general manager of Shanghai Automotive Industry sales Co., Ltd., and his position will be succeeded by SAIC Volkswagen sales Co., Ltd. Party Committee Secretary and SAIC Volkswagen Brand Marketing Division Executive.

  Volkswagen Audi sales Brand dysprosium Marketing sales products Company Automotive personnel General Manager Limited Group 2023-03-13
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  Yang Song officially became president of Ford's national sales and service organization, and Ford's sales have plummeted nearly 75% this year.

  Ford China official Xuan and Yang Song officially joined Ford's China leadership team and became president of the national sales and service organization with the approval of Changan Ford's board of directors. Yang Song will be responsible for leading the national sales and service organization team of Ford brand, and will be fully responsible for the marketing, sales and service of Ford brand passenger car products, focusing on sales growth, unifying brand image, optimizing consumer experience, and improving product marketability and dealer profitability. Ford China said that the addition of Yang Song will further accelerate the localization of Ford China's management team in marketing, sales and service, so as to better realize "more Ford, more medium."

  2019-04-08
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  Yang Song joined Ford China after leaving Baowo, and Ford built a localized management team.

  Ford welcomes another marketing veteran! According to media reports, Yang Song will take up the post of president of Ford Motor (China) National sales and Service Organization on April 8. Yang Song joined Dongfeng Nissan in 2005, serving as Assistant Minister of Marketing, Deputy Minister of Marketing, Minister of Marketing, Minister of sales and Deputy General Minister of Marketing headquarters. in 2014, he was promoted to the ranks of global executives of Nissan as General Manager of Nissan North America West. And Yang Song was known again recently when he joined Bowo Automobile. In December 2018, China officially took over Baowo, and the former executive team, including Yang Song, was basically dismissed, while Yang Song at this time.

  2019-04-07